In our paper “Integrating Neuro-Psychological Habit Research into Consumer Choice Models” we discuss how habit is defined across different disciplines that study human choices. In particular, we examine the role of learning in forming habits; the roles of automaticity, context and cues, and attention; and whether habits reflect a change in preferences or a choice system which is partly decoupled from preferences. These constructs are used to create a framework for economics, psychology, and marketing research, suitable for analysis of consumer choice experiments and datasets.
Read more here: Integrating Neuro-Psychological Habit Research into Consumer Choice Models